Email Marketer ExactTarget Buys UK's Keymail Marketing
Indianapolis email marketing firm ExactTarget has bought London-based Keymail Marketing to spearhead a new international division. The acquisition, which is for an undisclosed sum, means Keymail’s London office will be the centre of ExactTarget’s operations outside North America and a base to take on the UK and Europe markets.
The companies were already close: Keymail says it relied on ExactTarget’s software for years for its European campaigns. Exact co-founder Peter McCormick will head the new international division. Exact raised $70 million (£42 million) of VC funding in May. Release.
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