Yahoo (NSDQ: YHOO) is making a big smartphone push, with a trio of iPhone apps for three of its most popular products: Yahoo Finance, Flickr, and Yahoo Fantasy Football. The Flickr app lets users upload and tag photos or videos onto the site directly from their phones. That should be especially helpful to Flickr’s user base, considering that since last month iPhones have been the top source of photos on the site. Via the fantasy football app, users can manage their teams and track live scores. And the new Finance app lets users look up financial news and also track personalized portfolios. The Fantasy Football and Finance apps are also available for the BlackBerry.
The new apps come as Yahoo CEO Carol Bartz has emphasized the importance of mobile to the company, saying during the company’s most recent earnings call, for instance, that “while we have been talking about creating the best, most complete online experience on the PC, mobile devices are just as important.” She has also said that the company will boost spending, in part to make its products more “mobile enabling.”
Until now, Yahoo’s app presence has been somewhat limited — to the consternation of many of the users of its products on the PC. In introducing a new mobile home page in April, the company actually said it was hoping to eliminate “App Fatigue” by pulling updates from various services into one central page. Yahoo did, however, already have several iPhone apps, including one for Yahoo Messenger, which launched earlier this year, as well as one for its mobile home page.