For seven-plus years we’ve kept you informed of the ways people try to make money from digital media, entertainment and information — even as some of you picked on the name “paidContent.” Now that paid content’s a hot topic (complete with Twitter hashtag), lots of people have something to say but we’re still the best source for what’s actually being done — and this January, we’ll bring it to you in person at our first namesake conference, paidContent 2010, in New York City. The topic has come full circle since we started in 2002 in the aftermath of the first internet bubble burst and online ad washout. Now, as the tumultuous economy speeds up the transformation of traditional media and with the industry getting squeezed from all sides, the debate around the business models for digital content has become a lot more urgent.
paidContent 2010 will stay away from the religious arguments that often arise when discussing the topic of paid content, focusing instead on business strategy and models that are working (or not working) across news, information and entertainment, the people behind them, the cross-platform approach to developing these diverse revenue streams. We will look at music, tv and movie downloads; subscription streaming; a la carte payments; micropayments; subscriptions; donation model; subsidy model; mobile payments; premium mobile apps and much more. Fill out this form so we can make sure you know when the date is announced and registration opens. Send us your suggestions on topics, speakers, at paidcontent2010 AT contentnext.com — and if you want to pay for the content through, er, underwriting paidContent 2010, contact our ad department at advertising AT contentnext.com.
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