Comments on: Twenty Percent Of Tweets Mention Brands, Products http://paidcontent.org/2009/09/15/419-1-out-of-5-tweets-mention-brands-products/ The economics of digital content Sun, 19 May 2013 12:06:38 +0000 hourly 1 http://wordpress.com/ By: Tameka Kee http://paidcontent.org/2009/09/15/419-1-out-of-5-tweets-mention-brands-products/#comment-73813 Tue, 15 Sep 2009 21:13:26 +0000 http://paidcontent.wp.gostage.it/2009/09/15/419-1-out-of-5-tweets-mention-brands-products/#comment-73813 @ Rick Might be a bit harder to calculate, given the wide variety of newspapers/newscasts.

With Twitter, they likely just had a program analyze the data from the 500K tweets. Newspapers (if not online) would require someone to scan through each article manually. Newscasts would need the same (or an automated voice-to-text transcription).

But, would definitely be interesting.

]]> By: Rick Liebling http://paidcontent.org/2009/09/15/419-1-out-of-5-tweets-mention-brands-products/#comment-73812 Tue, 15 Sep 2009 21:04:40 +0000 http://paidcontent.wp.gostage.it/2009/09/15/419-1-out-of-5-tweets-mention-brands-products/#comment-73812 It would be interesting to know what % of newspaper articles or broadcast newscasts contain a brand mention.

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