Comments on: Google Fast Flip Goes Live; Experiment In News Reading And Revenue Sharing http://paidcontent.org/2009/09/15/419-google-fast-flip-goes-live-with-three-dozen-publishers-including-nyt-wa/ The economics of digital content Sun, 19 May 2013 12:06:38 +0000 hourly 1 http://wordpress.com/ By: ed dunn http://paidcontent.org/2009/09/15/419-google-fast-flip-goes-live-with-three-dozen-publishers-including-nyt-wa/#comment-73818 Tue, 15 Sep 2009 20:12:54 +0000 http://paidcontent.wp.gostage.it/2009/09/15/419-google-fast-flip-goes-live-with-three-dozen-publishers-including-nyt-wa/#comment-73818 The first impression I got was what will the USDOJ Antitrust Division think of this service and arrangement – will they blow it out of porpotion? USDOJ is not sleep at the wheel this time unlike the last administrative, especially towards Google, Inc. and the specific publishers you mention who run Google AdWords.

The second impression was the creative cost of these publishers developing the front page image and text layout and photo licenses which is now being zero-sum to a thumb screenshot competing in a sea of competing content the user can just flip though, looking at everything as a "choice" instead of a differentiating publication?

So we already know that people under 30 don't want to pay for content they can get online for free, now they can just "flip" through expense generated content and someone in the industry expect these same users to pay for something? SMH….

]]> By: Carter Cole http://paidcontent.org/2009/09/15/419-google-fast-flip-goes-live-with-three-dozen-publishers-including-nyt-wa/#comment-73817 Tue, 15 Sep 2009 18:00:03 +0000 http://paidcontent.wp.gostage.it/2009/09/15/419-google-fast-flip-goes-live-with-three-dozen-publishers-including-nyt-wa/#comment-73817 why i really didnt like google fast flip http://blog.cartercole.com/2009/09/review-of-google-fast-flip-why-i-think.html

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