http://paidcontent.org/2009/09/22/419-facebook-rolls-out-new-ads-partners-with-nielsen-to-measure-their-effec/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2009/09/22/419-facebook-rolls-out-new-ads-partners-with-nielsen-to-measure-their-effec/#comment-73973 Thu, 24 Sep 2009 02:25:16 +0000 http://paidcontent.wp.gostage.it/2009/09/22/419-facebook-rolls-out-new-ads-partners-with-nielsen-to-measure-their-effec/#comment-73973 Question is not signing up for "freebies" nor changes in purchase intent – it's rather are they then actually buying the products they get to try. Now, speaking of this notion of people simply signing up for freebies … Yes, there is a group of people who find the whole "find stuff for free" a form of entertainment but, in truth it's quite a small (thought vocal) sliver of the population. Many more folks appreciate the chance to try something new but may still be hesitant to sign up for fear of what might happen to their information. However, done right (possibly recommended by someone they know?) the fear can diminish and there is likely a real opportunity to reach new people … who are interested enough in the sample to sign up for it and that is a very positive thing – if I am in brand management I am loving this idea!.

]]> http://paidcontent.org/2009/09/22/419-facebook-rolls-out-new-ads-partners-with-nielsen-to-measure-their-effec/#comment-73972 Thu, 24 Sep 2009 00:41:21 +0000 http://paidcontent.wp.gostage.it/2009/09/22/419-facebook-rolls-out-new-ads-partners-with-nielsen-to-measure-their-effec/#comment-73972 Not a bad way to assess purchase intention, but how many people simply love to sign up for freebies? Many.

]]> http://paidcontent.org/2009/09/22/419-facebook-rolls-out-new-ads-partners-with-nielsen-to-measure-their-effec/#comment-73971 Tue, 22 Sep 2009 23:59:19 +0000 http://paidcontent.wp.gostage.it/2009/09/22/419-facebook-rolls-out-new-ads-partners-with-nielsen-to-measure-their-effec/#comment-73971 …"and a 33 percent lift in purchase intent for the deodorant’s target demo of women aged 13 to 18" … since when are "women" under 18 years old? "females" maybe, but anyone under 18 years of age is technically a "girl" …

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