The growth of online video as a medium for marketing business-to-business — and professional video in general — is a fairly safe bet. It's a measurable, social medium that's the next best thing to getting an introduction meeting with the executive you want to connect with. In fact, in many ways, it's the best, most efficient way to have that initial introduction interaction – a filtering win-win for both businesses.

All that said, Brightcove is one of the best positioned companies to capitalize on this trend. So, as long as they believe in this business media groundswell fully, it's in their best interest to remain independent as long as possible.

If you disagree with any or all of this, I'm curious to hear your point in more detail.

brightcove would sell in a heartbeat if anyone offered even a simple return of capital to its investors

the company has great PR and half decent technology buts business(es) are weak, almost non-existent and its market value is decreasing over time, not increasing

the only reason they have cash is because they raised so very very much capital, and at a valuation that was laughable then and is plain silly now

dead man walking

Brightcove gets something that alot of people don't seem to…yet — that online video is emerging as a leading medium to connect people in business-to-business markets. Thought leadership videos, customer stories, product stories…there is a long list of opportunities. Production and distribution costs have come down so much that any organization with a great story can launch their own mini CNBC. Yet so many people have been talking about how the media companies are using video – which is important of course – and user-generated content – some great content but mostly noise. But alot of the growth is going to be in B2B marketing. And then there are the consumer marketers, governments (look at how President Obama used Brightcove in his campaign, brilliant), non-profits…

Many companies in this space I speak with don't seem to get this. But Brightcove clearly does:

"Every organization that uses the web is going to be investing in video, as a fundamental part of how they market, how they educate, provide information. We look at that and say, as the professional web adopts video, that creates an enormous opportunity for us. It means that the addressable market for us is every professional website on the planet – that’s a big market."