Comments on: Updated: Starbucks Testing iPhone App That Can Pay For Coffee

By: Wes

Wes — Wed, 30 Sep 2009 05:13:44 +0000

All it does is encode the card number in a 2d barcode. There is no security to keep someone from spoofing a card number that is not theirs and buying coffee or a very nice home espresso maker.

Check out http://www.mocapay.com for a secure workable solution.

By: Drew Hull

Drew Hull — Thu, 24 Sep 2009 05:15:34 +0000

Another step in the evolution from phone to digital wallet! The time when we use our phones to pay for everything because they are connected to our bank accounts, debit cards, credit cards and retailer specific loyalty programs are not far off!
I hope the mobile banking experts are watching this closely.

Drew
http://www.DrewHull.us

By: Richard Eicher, Sr.

Richard Eicher, Sr. — Thu, 24 Sep 2009 02:03:42 +0000

Kudos to Starbucks and their providers.

There may be other obstacles but I doubt they'll have any trouble with the scanning piece.

Based on extensive testing with industry-standard optical scanners, we found many read âon-mobileâ 2D barcodes quickly and accurately. [Note: Our tests were not conducted for the Starbucks App.]

Our testing was conducted using our 2D MMS Platform to deliver both QR and Data Matrix codes (with associated multimedia content) to a wide variety of smart phones and feature phones – even those with low resolution screens.

As an increasing number of retailers deploy optical scanners at the POS we'll see a greater demand for mCommerce Apps and for 2D messaging of machine readable coupons, payments, transaction receipts, loyalty rewards, etc.