MTV Networks’ latest experiment with the minisodes format, Valemont, kicks off on-air and online Tuesday with Verizon (NYSE: VZ) cell phones playing a pivotal role in the plot as well as the marketing. For six consecutive weeks, two-and-a-half minute episodes of Valemont, a drama centered around a woman’s search for her missing brother, will premiere in the commercial pods right before The Hills at 10 p.m. and following The City a half hour later. The concluding 23 episodes of the series — out of 35 minisodes in all — will be made available online at MTV.com and on Verizon Wireless’ VCast Video.
Verizon Wireless
This is the second 'wepisodes' of EFE in a years time, the first being Gemini Division which was shown via NBC/SciFi – but this show has already raised greater curiosity as well as expectations since the interactive ARG component began well BEFORE the show airs.
EFE / Brent Friedman is also responsible for Afterworld and has another series he is working on, along the same internet/ARG content called Woke Up Dead, which features Jon Heder (Napolean Dynamite) to begin in October.