Comments on: Time To Change The Lens: Media As A Service

By: jimmy_blitz

jimmy_blitz — Mon, 02 Nov 2009 15:19:42 +0000

Its a nice article! It’s exciting to take a look to the new media experiences that will be available in the future. It would be refreshing to see some really open web-to-TV solutions. I agree that this is probably the most powerful new form of audience interaction and potential distribution.

By: lens

lens — Sat, 31 Oct 2009 11:40:59 +0000

Thank you for the explanation

By: John

John — Sun, 11 Oct 2009 10:38:10 +0000

Thank you http://www.lensalemi.com" title="Lens">lens for the explanation.

By: Doug Casellini

Doug Casellini — Wed, 07 Oct 2009 23:25:44 +0000

Interesting article. It's exciting to think of the new media experiences that will be available in the future. I invite you to take a look at some of the television experiences made possible by using the power and flexibility of the cloud at http://www.ActiveVideo.com.

By: Mukund Srinivasan

Mukund Srinivasan — Tue, 06 Oct 2009 23:29:39 +0000

Thanks, Mike – an excellent article. As Chris Anderson pointed out in "The Long Tail", gone are the days of early bird advantages with strategic and innovative business models. The future is simply this: "why becoming the new what". This in effect translates to a business model that doesn't explain how to transform the ecosystem, but rather understanding why there is a need to do so. Once this is clear, the rest will fall in place.

By: Timo Argillander

Timo Argillander — Tue, 06 Oct 2009 10:25:46 +0000

Thanks for the good point of view, liked that!
It seems to me that in today’s TV business there are so many incumbent players, which base their business on the status quo that TV as a Service faces quite a few hurdles. Now that CE manufacturers are bringing Internet connectivity to TV sets these firms most often co-operate with TV companies to provide VOD content. It would be refreshing to see some really open web-to-TV solutions come to market that would foster the emergence of new kind of content, or, rather, “Service”.

By: philip@blurgroup.com

philip@blurgroup.com — Mon, 05 Oct 2009 18:46:42 +0000

This article is probably the most practical attempt at outlining the likely future macro digital content business model and one we agree with.

And as with SaaS the incumbents have the most to lose initially by its success. Startups will need to kick MaaS off. If they succeed the incumbents will follow.

An early example of MaaS worth researching is http://Innovatrs.com.

By: patrica

patrica — Mon, 05 Oct 2009 18:24:50 +0000

Honestly, it really is not this complicated and not much has changed. I'm disappointed to see this kind of speculation — it just adds to an already really confused industry and isn't necessary.

What's going on has to do with one and only one thing: We are changing platforms. Never in the history of platforms has there been so much wrongful and off analysis, speculation and misleading — maybe if everybody would stop talking and start learning, you'd find how easily we'd all adapt.

By: Alex Hammer

Alex Hammer — Mon, 05 Oct 2009 17:30:09 +0000

In this on-demand world the customer is in charge, and will only pay for (or engage) in what has value. The day of bundling unneeded products and services is and will be dwindling to a close.

We're providing a similar "political campaign as a service" format and value driven delivery in our Gubernatorial contest in Maine.

By: rowan

rowan — Mon, 05 Oct 2009 15:46:25 +0000

a couple of throw-ins: while i have some reservations about the micropayments model, and see long-term issues with it outside of markets with sophisticated enough payments process systems, i would certainly be prepared to use it in certain cases.
hopefully producers realise there are customers, like me, who dislike advertising so much (60 mins of an episode of 24 is what, 40 mins long?) that they'll pay something for a clean, unencumbered episode/prog/event across whichever medium it happens to be.