U.S. 2010 digital revenue: $280 million
Snapshot: “If you were taken by your date to a party where you knew no one, how would you respond?” The dating site uses questions like that to find matches for its members. It has more than 20 million registered users who pay up to $59.95 a month in hopes of finding true love through the site’s “compatibility matching system.” That’s a different approach than larger rival Match.com, which, at up to $34.99 a month, is cheaper to use but doesn’t use an algorithm to suggest matches. Also unlike Match.com, eHarmony has continued to focus squarely on the higher-end market. By contrast, Match.com owner IAC has expanded into the free dating space via its recent acquisition of OkCupid.
Key digital move in 2010: CEO Greg Waldorf stepped down in January of last year, and the company hasn’t replaced him.
How we generated our estimate: The $280 million figure was mentioned in a recent Wall Street Journal article on the company; neXtup Research also pegs eHarmony’s 2010 revenues at that same amount. The vast majority of the company’s sales come from the U.S., although it is expanding abroad.