Yahoo’s GM of Ad Tech Leaves; Joins Glam As SVP
Yahoo’s VP and GM of ad platform strategy Josh Jacobs is leaving the company, and joining Glam Media as SVP of Brand Advertising Products & Marketing, marking another ad defection from the online portal giant. In this new position at Glam, he will head brand ad products, including Glam
This is another big loss for Carol and Yahoo. What is going on in there? She just had this guy speak for Yahoo at the financial conference Pacific Crest Technology Leadership Forum. Loss of confidence here.
Good for Glam, certainly helps put them on the map at the level of the portals. They are very very competitive against iVillage NBCU, Condé Nast and other women's print brands who are having a hard time in the economy.
With scale Glam could move up against Yahoo, who gets squeezed from below by Ad Networks and Google Search, and above from high CPM brand ads by companies like Glam.
Samir, Thanks for the update.