Comments on: IAB Calls For Reversal Of ‘Unfair and Unconstitutional’ FTC Blogger Regs http://paidcontent.org/2009/10/16/419-iab-calls-for-reversal-of-unfair-and-unconstitutional-ftc-blogger-regs/ The economics of digital content Thu, 23 May 2013 19:40:37 +0000 hourly 1 http://wordpress.com/ By: ed dunn http://paidcontent.org/2009/10/16/419-iab-calls-for-reversal-of-unfair-and-unconstitutional-ftc-blogger-regs/#comment-74594 Fri, 16 Oct 2009 22:33:43 +0000 http://paidcontent.wp.gostage.it/2009/10/16/419-iab-calls-for-reversal-of-unfair-and-unconstitutional-ftc-blogger-regs/#comment-74594 Never seen so many "Web 2.0 bloggers" so worried about the startup companies they hype on their so-called "tech blog" working on behalf of VC firms.

If some tech blogger is hyping up one tech startup over another tech startup and that blogger have relationships with VC firms funding the favored tech startup, this should require the FTC to crack down hard with fines.

]]> By: Kyle E. Glass http://paidcontent.org/2009/10/16/419-iab-calls-for-reversal-of-unfair-and-unconstitutional-ftc-blogger-regs/#comment-74593 Fri, 16 Oct 2009 19:05:17 +0000 http://paidcontent.wp.gostage.it/2009/10/16/419-iab-calls-for-reversal-of-unfair-and-unconstitutional-ftc-blogger-regs/#comment-74593 It's unfortunate that there has to be guidelines telling people to be openly honest. I'm usually not a fan of more gov't regulation, but it's obvious there needs to be some when influencing sales. Sometimes being openly honest takes more effort than not. I think this is a great, and if you strive to be transparent then whether you will receive a fine or a warning doesn't matter.

]]> By: Ric http://paidcontent.org/2009/10/16/419-iab-calls-for-reversal-of-unfair-and-unconstitutional-ftc-blogger-regs/#comment-74592 Fri, 16 Oct 2009 15:44:26 +0000 http://paidcontent.wp.gostage.it/2009/10/16/419-iab-calls-for-reversal-of-unfair-and-unconstitutional-ftc-blogger-regs/#comment-74592 The thing about this that no one mentions is consistency. In the world of marketing advertorials MUST be labeled as such in traditional media. Now the Internets have created a new niche for Joe Schmoe blogger to cover products from the everyday consumer perspective and now that they have developed credibility they are being called to be responsible for that credibility! Suck it up! PR and advertising has done just fine labeling their content for what it is and even though there are a fair share of hucksters in each industry, it helps keep most honest. Just as the FTC said, its not about unfairly targeting bloggers its about creating a little oversight for penalizing the abusers out on the wild wild net.

]]>