Behavioral Targeter AudienceScience Adds $20 Million In Funding
AudienceScience, the behavioral targeting firm formerly known as Revenue Science, has raised $20 million in funding from previous backers Mohr, Davidow Ventures, Mayfield Fund, Meritech Capital Partners and Integral Capital Partners. The company will use the money for new hires, tech R&D and a continued international expansion. It’s a big vote of confidence from the Valley — particularly amid the FTC’s increased scrutiny and pending regulation of the online ad-targeting industry. AudienceScience has raised well over $50 million in funding in total. Release.
This company has had a long, sad history. They have also had a few different CEO's and a few different names. Really oddball stuff. Can't even imagine how much cash they have burned through but it must be in the high "tens of millions" since inception.
What are you talking about…we advertise with them…the new CEO is doing an amazing job. The company is profitable and a leading audience targeting provider…I say good for them!!