Media Industry Research Group Preps First RFP; NBCU’s Wurtzel Lowers Profile

The Coalition for Innovative Media Measurement , the research initiative started last month by major TV networks, agencies and advertisers, is moving forward with its first request for proposals just as it undergoes a subtle leadership shift, B&C reports.

The group is looking to research set-top-box data as part of its first RFP, while the second one is seeking a cross-platform data study, taking in TV, the web and mobile viewing habits. Apart from that, the group’s executive committee will be headed by Colleen Fahey Rush, MTV Networks