When one of these local ventures launches with a true **business/revenue** innovator at the top, I'm going to sit up and take notice. The revenue innovation is pathetic in the local arena. These guys are controversial but look at Glam. They at least are trying some new things. We need a Glam for local. Some player with similar innovation…rather than doing the tired old display ad model.

These local ventures aren't much different than dotcoms where they would say "we'll build an audience and then figure out how to monetize it later". That's ok if you are the next google or twitter but I don't see how any investor would go down that same path. How about starting with the revenue model? Building quality content and traffic has been proven it can be done in 100's of places all over the web. Building a sustainable revenue model in local is a different story.

And who the hell cares what the name of it is? Lack of revenue innovation will result in the same story. That name is "bankrupt".