By Chris Tryhorn: Increasing numbers of people in the UK are using their mobile phones to listen to FM radio, especially those between the ages of 15 and 24, according to official Rajar listening figures published last week…
– Some 13.5 percent of people said they had used their mobiles for radio listening in the third quarter, up from just 1.8 percent in 2002, while in the 15-24 category almost a third, 32.7 percent, fell into this category, up from six percent seven years ago.
– Digital radio is accounting for an increasing amount of radio listening, although it still trails analogue by a long way.
Digital made up 21.1 percent of the audience in the third quarter of this year, up from 18.7 percent a year ago. This is less than a third of the 66.1 percent represented by AM and FM, while the remaining 12.8 percent is deemed unspecified, because listeners are unsure how the station they are listening to is being broadcast.
– Of that digital listening, more than half
This article originally appeared in © Guardian News & Media Ltd..
Comments have been disabled for this post