Comments on: IPA: Advertisers Unsatisifed By Newspaper Sites’ Sales Efforts http://paidcontent.org/2009/11/03/419-ipa-advertisers-unsatisifed-by-newspaper-sites-sales-efforts/ The economics of digital content Thu, 23 May 2013 00:07:48 +0000 hourly 1 http://wordpress.com/ By: jonathon http://paidcontent.org/2009/11/03/419-ipa-advertisers-unsatisifed-by-newspaper-sites-sales-efforts/#comment-74887 Wed, 04 Nov 2009 14:26:31 +0000 http://paidcontent.wp.gostage.it/2009/11/03/419-ipa-advertisers-unsatisifed-by-newspaper-sites-sales-efforts/#comment-74887 "If newspapers’ and magazines’ commercial departments are really honest with themselves, I suspect many would admit digital is not their main focus now either and, when compared to pure digital ad companies, it shows."

… another casual observation is that there are a lot of expensive premium content sites clumped in the lower rankings (ITV, guardian, telegraph, IPC et al) while the higher ranked sites look to be much more about cheap networks and portal sites. might be that perception of value is caught up in agencies' perception of service, which means that premium-content sites aren't justifying their price effectively

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