Rediff Losses Widen Even As It Invests In ‘Improving Customer Experience’
Nasdaq-listed Rediff.com (NSDQ: REDF) India Ltd today said net loss for the quarter ended 30 September widened by 84% to $2.61 million, from $0.41 million during the corresponding quarter last fiscal.
Total revenues dropped 43% year-on-year to $4.19 million. Revenues from India Online dropped 45% y-o-y to $3.08 million.
| 2Q 2009 | 2Q 2008 | |
|---|---|---|
| Earnings Per ADS | -$0.089 | -$0.014 |
| Net Income | -$2.61 million | -$0.42 million |
| Revenue | $4.19 million | $7.32 million |
So how are they going to make money? They are getting rid of ads and continuing to focus on growth. What's their plan for monetizing?
Try this:
Go to Rediff homepage and search for something using the search box on top. On the Search results page, go to the 'Advertise with us' link and click on it. Where does it take you? Here – http://localads.rediff.com/postad/
Whereas it should be linking to this – http://clients.rediff.com/rediff_advertisewithus/contact.htm
How much business did Rediff lose due to this?
This is interesting. I guess it’s been quite some time since we have seen some interesting feature/product update from Rediff. Compare it with Google Labs, Facebook Apps or Yahoo where new products keep us busy exploring some thing every passing month.. If you stop giving new things to the customer, they would stop exploring the place…
Other reason I see is Twitter and Facebook. They are quicker, faster and better source of news to me than any other website today… and rediff is feeling the pinch too but they need to be innovative in product offerings to tackle that.