New Unlimited Plans Leave T-Mobile USA’s myFaves Without A Role
T-Mobile USA has started to phase out its myFaves calling plans, which allowed customers to call five people on an unlimited basis.
The feature is essentially being trumped by T-Mobile’s new unlimited calling plans, reports FierceWireless. In a statement, T-Mobile said: “Our new Even More plans, which feature options for unlimited calling, text and data service, have taken the place of our myFaves unlimited calling feature. We continue to offer the myFaves home screen at no additional charge across our broad portfolio of phones as a way for customers to easily connect with their Fave Five through voice, text and email.”
Customers that currently subscribe to myFaves will be able to continue to use it, but it will be slowly phased out of new offerings. The plan was introduced back in 2006 and was definitely able to garner some attention following catchy commercials with NBA players that asked who was in your Five Faves. Now nearly every carrier has their own version, including AT&T’s recently launched A-List service.
However, T-Mobile often saw the MyFaves program as less of a calling plan and more of a social network, where users interacted with their best friends and closest family members. It embodied its “Stick Together” tagline, which replaced the “Get More” campaign. In a 2006 interview with CEO Robert Dotson, he considered MyFaves as the first step of transforming from a wireless company into a mobile communications company. He said “the next generation is when someone’s birthday is 10 days away, we’ll put a package on there that says start to think about what to give that person….This is step one in what will be a long history of products based around a consumer, not a network.”
T-Mobile’s recently launched unlimited plans definitely seem like a fall-back to T-Mobile’s “Get More” days. The Even More plan requires a two-year contract and offers unlimited voice and text for $59.99 or unlimited voice for $49.99. The Even More Plus plan offers unlimited voice, text and browsing for $79.99 without a contract.
Thats to bad that they dropped the my faves, we were with sprint for years but switched to tmobile for the my faves. Now at least we can switch again.
@T-MOBILE BRING MYFAVES BACK! STOP BEING SO GREEDY!
YES!! WHAT DEDE SAID… Im a t-mobile customer For two years and I loved myfaves. And now in upset with t-mobile cause I woke one morning and it was gone. WHAT A CROCK!!! Stop being so Greedy and maby people can (stick togeather.) Beat out the competition, (Apple and Verizon) and bring back Myfaves. or at least make a unlimited plan that every one can afford.