Comments on: Case And Leonsis Sell Revolution Money To AmEx For $300 Million http://paidcontent.org/2009/11/18/419-case-and-leonsis-sell-revolution-money-to-amex-for-300-million/ The economics of digital content Wed, 22 May 2013 20:06:30 +0000 hourly 1 http://wordpress.com/ By: ed dunn http://paidcontent.org/2009/11/18/419-case-and-leonsis-sell-revolution-money-to-amex-for-300-million/#comment-75265 Wed, 18 Nov 2009 23:34:59 +0000 http://paidcontent.wp.gostage.it/2009/11/18/419-case-and-leonsis-sell-revolution-money-to-amex-for-300-million/#comment-75265 This was a win-win for both parties.

It would have been difficult for Revolution Money to take this service off because quite frankly, Steve Case and Ted Leonsis did not focus on the right audience. The right audience for this card would have been inner city/people of color who are now using prepaid debit.

American Express will be able to better distribute this card to the right channels to a demographic that NEEDS this card, not want this card. AMEX got a good deal and can put this to the markets that matter.

AMEX came out on top with this…

]]> By: jenkins http://paidcontent.org/2009/11/18/419-case-and-leonsis-sell-revolution-money-to-amex-for-300-million/#comment-75264 Wed, 18 Nov 2009 22:32:24 +0000 http://paidcontent.wp.gostage.it/2009/11/18/419-case-and-leonsis-sell-revolution-money-to-amex-for-300-million/#comment-75264 Wow! With such dilution gotta feel for the employees. No way they could have made any money on this.

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