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Summary:

Five months after Chase Carey returned to News Corp (NYSE: NWS). as deputy chairman and COO, DirecTV (NYSE: DTV) finally has a successor as…

Mike White Pepsi

Five months after Chase Carey returned to News Corp (NYSE: NWS). as deputy chairman and COO, DirecTV (NYSE: DTV) finally has a successor as CEO: Michael White, now CEO of PepsiCo International and vice chairman of PepsiCo. The announcement comes on the eve of a special shareholder meeting to approve the satellite operator’s combination with Liberty Entertainment. White was picked over insiders Larry Hunter, who has been interim CEO, and Bruce Churchill, EVP, president of New Ventures and president and CEO of DirecTV Latin America, LLC. White is due to retire from PepsiCo this year after nearly 20 years and to leave that company’s board; those plans were announced in September. His first day as DirecTV CEO is Jan. 1.

On paper, this looks like a short-term step, putting a seasoned exec in place with deep international experience and a record, as PepsiCo put it, of engineering acquisitions and “developing the company’s most promising leaders.” In his statement about the hiring, DirecTV Chairman John Malone called White “an exceptional leader with a sustained track record of success, profitably growing businesses and a reputation for making the impossible possible.”

The DirecTV board hired a search firm this summer to look at internal and external candidates. Liberty Media (NSDQ: LINTA) CEO Greg Maffei was said to be interested and numerous other industry execs have been mentioned at various points. We reported that Black Krikorian, cofounder of Sling Media, was among those approached. But the search appears to have been caught up in board politics, the role of Liberty and Malone, who is also chairman of DirecTV. More to come.

  1. brian gauthier Monday, October 25 2010

    he is a great man what else can i say we need more people in this country like mr white he is about is co and his family what a great man

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    1. Todd Johnson Tuesday, March 6 2012

      This comapny is a joke..Mr.White doesnt even have employees can do there job right..it took 2 years to bill an elderly woman over a movie.ppv. what a joke..Good job Mr,White..

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  2. Margarida Becker Saturday, March 12 2011

    Es lamentable que DireTv latinoamerica tenga tantos clientes y los maltrate tanto, como si fueramos unos numeros nada mas. Tenemos un pesimo servicio, he intentado dialogar con atención a clientes Diretv Argentina pero es imposible, son unos incompetentes, mi cuneta es 22022532, pero es imposible. Si no me responden este mail, voy iniciar una demanda en contra de DirecTv por incumplimiento de contrato y por malos tratos y abuso por parte de empleados de DirecTv Argentina. No puedo mas, he intentado un año y no tengo respuestas a mis solicitudes. Tenemos contratado 4 decodificadores HD y no funcionan 3 solo funciona 1 y nos nos dan una solución.
    Gracias
    Margarida Becker

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  3. Dale F. Doelling Friday, August 26 2011

    For DirecTV to have an individual like Mike White running the company can only mean great things to come. But aside from being an accomplished businessman but he’s one of the finest human beings that I’ve ever had the privilege to meet. He treats everyone like a friend and he has tremendous empathy for others. This company could not have made better choice.

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