Comments on: AOL Wrestles With The Value Of Putting Its Brand Name On Everything http://paidcontent.org/2009/11/20/419-aol-wrestles-with-the-value-of-putting-its-brand-name-on-everything/ The economics of digital content Sun, 19 May 2013 12:06:38 +0000 hourly 1 http://wordpress.com/ By: Distility http://paidcontent.org/2009/11/20/419-aol-wrestles-with-the-value-of-putting-its-brand-name-on-everything/#comment-75315 Fri, 20 Nov 2009 21:36:52 +0000 http://paidcontent.wp.gostage.it/2009/11/20/419-aol-wrestles-with-the-value-of-putting-its-brand-name-on-everything/#comment-75315 I've always been shocked at the reticence big brands have around getting their brand architecture and naming under control. The mess is so big, nobody wants to do it, even when they have the budget.

– Axle Davids

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