Dynamic Ads have delivered on expectations and have both increased the relevance of ads to users and resulted in far superior performance for advertisers. Struq is the leading provider of banner creative content optimisation in Europe, and we customise the content of ads in real time based on the user’s online browsing activity. We currently receive at least ten times the click through rate and fourteen times the conversion rate over standard display ads.

As early adopters and pioneers, Google’s acquisition of Teracent shows where the future of online display advertising is.

Sam Barnett
CEO
sam@struq.com
@barnettsam