Comments on: Ten Predictions For The E-Reader/E-Book Market In 2010 http://paidcontent.org/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/ The economics of digital content Fri, 24 May 2013 13:48:54 +0000 hourly 1 http://wordpress.com/ By: jtnoel http://paidcontent.org/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75480 Fri, 25 Jun 2010 15:49:30 +0000 http://paidcontent.wp.gostage.it/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75480 What Forrester fails to predict, though, is that ebook reading, like any disruptive technology will also spawn a host of new business models. Take our publishing company, for instance, Dime Novel Publishing (www.dimenovelpublishing.com). We are resurrecting the dime novel for the e-book generation: serialized fiction for young adult readers published bi-weekly 23 times each year for $.99/issue. The growth of e-reading devices and the ebook format is the very catalyst that provided us the impetus to start this company. I believe that we will see more innovative business models formed as Forrester’s predictions (and others) take root.

]]> By: Amit http://paidcontent.org/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75479 Sun, 21 Feb 2010 06:45:26 +0000 http://paidcontent.wp.gostage.it/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75479 In India, we have new products like notionink that has the potential. They use pixelQi display that they claim to be superior to E-ink. Its being pitched against iPad and Kindle. Wonder if it’ll be as succesful as Kindle.

]]> By: wexfordpress http://paidcontent.org/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75478 Mon, 18 Jan 2010 23:44:16 +0000 http://paidcontent.wp.gostage.it/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75478 The market for pc-readable PDF format e-books is totally ignored.

]]> By: Mike P http://paidcontent.org/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75477 Thu, 14 Jan 2010 02:59:12 +0000 http://paidcontent.wp.gostage.it/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75477 the model is simple. it has been laid out before us. (The digital music) drm and formatting wars of mp3/windows/ipod.

the kendel is the ipod = people who dont care about owning there ebooks (aka like renting them from amazon)

nook, better control and ownership of your ebooks

sony, little better still

the EZreader is awesome, it will display almost anything you want on it

looks like Epub is the MP3 of books

]]> By: George P. http://paidcontent.org/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75476 Thu, 17 Dec 2009 04:17:48 +0000 http://paidcontent.wp.gostage.it/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75476 I don’t know about some of the predictions here, but I am looking forward to increased competition bringing innovative products onto the market while lowering prices. Ebooks optimized with internet and multimedia links are very exciting, too. And with these developments, I don’t see why sales won’t reach over $500 mil next year. As a teacher, my favorite ebook site I’ve found is at http://www.dedicatedteacher.com which is easy to use and has some great resources. Let the year of the e-book BEGIN!

]]> By: lindymcshannon http://paidcontent.org/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75475 Thu, 10 Dec 2009 22:55:12 +0000 http://paidcontent.wp.gostage.it/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75475 This is an interesting market to keep any eye on for sure. It reminds me of back in the day when mobile phones started to become popular.

Always plenty of people saying “it’ll never last” blah blah, but once the big players get involved you know there’s a market with lots of potential. People keep saying nobody reads books anymore, maybe, maybe not, but people sure read a lot of ebooks & magazines.

Lindy

]]> By: Dan E. Bloom http://paidcontent.org/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75474 Thu, 03 Dec 2009 07:04:04 +0000 http://paidcontent.wp.gostage.it/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75474 Epps and McQuivey oerlooks a few things about e-readers and e-reading and 2010. First of all, in 2010, it will be shown via MRI studies by top experts in the field that "reading" in screens is vastly inferior to reading in paper surfaces, and that screen-reading is not really "reading" at all, but a new kind of reading we might call "screening" (or whatever new word comes down the information highway in 2010, and there will be many suggestions for this new word. Please do suggest!). Secondly, newspapers will start to be called "snailpapers" in daily slang since the print editions of most newspapers now arrive at our doorsteps in the morning with news that is already 12 hours old. Thus the nickname, via snailmail usage, of snailpapers to define newspapers in the Internet age. Thirdly, I will likely suffer a second heart attack in 2010 and leave this wonderful planet for good. Sigh. It's been a good ride. Best of luck to everyone. Chins up!

]]> By: Jack McKeown http://paidcontent.org/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75473 Wed, 02 Dec 2009 19:18:20 +0000 http://paidcontent.wp.gostage.it/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75473 Happy as always to play devil's advovcate on the subject of e-books and e-readers. I doubt that the market will expand to $500 million in content sales in 2010, for three reasons:

1. The growth rate of 176% for 9 mos. '09 vs. '08 is not sustainable as the market moves beyond early adopters to mainstream. Mainstream readers will primarily use these devices as a supplement to their print reading, not as a primary displacement technology. This still creates a sizeable market, but nowhere near the compounding effect that Forrester predicts.
2. As competition heats up among the mutliple e-reader suppliers in 2010, market-share pressures will keep e-reader prices low, stimulating unit sales but exerting downward pressure on total revenues.
3. In response to pts. 1 and 2 above, publishers/authors will exhibit greater concern about cannibalizing their frontlist hardcover sales. Increasingly, they will deny the market immediate access to frontlist product and resort to staging their e-book releases in attempt to segment the market and maintain control over the value proposition.

My prediction: $250-$300 million tops in e-book content sales in 2010.

]]> By: Bob Knob http://paidcontent.org/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75472 Wed, 02 Dec 2009 02:57:21 +0000 http://paidcontent.wp.gostage.it/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75472 And the #1 prediction for ebooks next year? Apple releasing it's own industry-changing e-book/tablet.

]]> By: Travis http://paidcontent.org/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75471 Tue, 01 Dec 2009 23:21:22 +0000 http://paidcontent.wp.gostage.it/2009/12/01/419-ten-predictions-for-the-e-book-market-in-2010/#comment-75471 Watch out of web apps as well. It's much easier to build something once that plays everywhere (across browsers on laptops and phones) than to release device specific apps that are downloaded through app stores.

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