Is the upswing in effect? Three industry forecasts are raising their expectations for next year’s ad spend…
Magna Global is predicting a six-percent rise, GroupM just 0.8 percent, and ZenithOptimedia is raising its cross-media global advertising forecast for the first time in 18 months, projecting a 0.9 percent 2010 uplift (up from the previous 0.5 percent growth forecast), buoyed by ongoing internet growth and a TV ad recovery.
The net was the only medium to attract more money in 2009 in Zenith’s figures, though its growth curve is flatter than the early-2000s heyday growth of 40+ percent a year. It
With all due respect, if you understood what the internet is and why it is here, this would not be a novelty but expected.
Your statistics look completely made up. But then again, all forecasts are plucked out of thin air I suppose.
I’d like to see a forecast from ZenithOptimedia dated 2004 which contains a forecast for the following 5 year period and overlay that with what actually happened.
These figures I feel could only hold true in an evolved market like the US and not any other place.. The figures are simply too high!
A moron could’ve predicted this. Idiots!