MMA CEO And President Mike Wehrs Resigns
The Mobile Marketing Association announced that its global CEO and President Mike Wehrs will resign effective December 31, after just missing his one-year anniversary in January.
In a release, it says that Wehrs will be returning to the commercial sector, but it didn’t not say in what role. Wehrs will fill in as Special Advisor to the MMA Global Executive Committee until June 30 to ensure a smooth transition. In the meantime, MMA Global Chairman Federico Pisani Massamormile will serve as interim CEO. Pisani:
what “landmark” deal? the one that puts all the carrier requirements in a single doc? that’s 10 minutes of copy-paste and far from any kind of cross-carrier agreement.
Sometimes I wonder what the MMA does. Must be tough to have paid vacations across the globe (not to mention the numerous parties they have to attend) to conduct meetings because you know, teleconference is a dying trend. But what do I know.
Then there are those few ‘high profile’ members who can be seen in the spotlight during all the big events but somehow when its time to contribute to the guidelines, there is no mention of them.