Behavioural Ad Targeter GrapeShot Gets £1.5 Million Funding

By Patrick Smith Dec. 14, 2009, 4:39pm Comments Off
Grapeshot

Cambridge-based behavioural targeting ad firm Grapeshot has raised £1.5 million from Cambridge’s VC outfit IQ Capital and a group of angel investors. Joining the round as a private investor is Odeon Cinemas CEO and Emap board member Tim Schoonmaker, who joins the Grapeshot board.

Grapeshot offers several online ad products — contextual, targeted display ads, behaviour-targeted e-commerce offers — but also a content recommendation service based on users’ past reading, not dissimilar from Phorm’s WebWise Discover platform.

IBM, Citywire, Incisive Media and UBM’s PR Newswire are all clients.