Comments on: CBS Cuts Ties To Outside Ad Networks For Display, Launches Its Own http://paidcontent.org/2009/12/14/419-cbs-interactive-to-cut-ties-to-outside-ad-networks-launch-its-own/ The economics of digital content Mon, 17 Jun 2013 22:31:41 +0000 hourly 1 http://wordpress.com/ By: OnlineAdGuy http://paidcontent.org/2009/12/14/419-cbs-interactive-to-cut-ties-to-outside-ad-networks-launch-its-own/#comment-75784 Tue, 19 Jan 2010 01:20:36 +0000 http://paidcontent.wp.gostage.it/2009/12/14/419-cbs-interactive-to-cut-ties-to-outside-ad-networks-launch-its-own/#comment-75784 Terrible article which mixes up the facts:

Madison is an ad serving platform that is being rolled out on CBS’s properties, in place of Google/DoubleClick’s DART. Using Madison has nothing to do with Ad Networks.

As far as cutting ties to outside ad networks; they are still working with three, which is plenty to try to manage. Plus, CNET, which took over CBS Interactive after the acquisition, never used many outside ad networks, so this is just another CNET policy being extended to the CBS sites.

]]> By: christianbusch http://paidcontent.org/2009/12/14/419-cbs-interactive-to-cut-ties-to-outside-ad-networks-launch-its-own/#comment-75783 Mon, 14 Dec 2009 13:32:05 +0000 http://paidcontent.wp.gostage.it/2009/12/14/419-cbs-interactive-to-cut-ties-to-outside-ad-networks-launch-its-own/#comment-75783 Sounds like a bold announcement – but now it will be interesting to see whether their own salesforce can actually pull in all the deals the ad networks are currently getting and ultimately see whether the CBS Digital Network performs better than a mix of ad networks – otherwise the $ will stay with the ad networks and move to other “premium” networks.

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