Web analytics firm SeeWhy has raised an additional $2 million in funding; the add-on comes eight months after the startup raised $4.5 million in a second round of funding from Scottish Enterprise, Logispring, Pentech Ventures and Delta Partners.
The company lets clients track and then immediately follow up with website visitors who leave while doing some specific action, such as completing a purchase. SeeWhy harps that its product makes “it easy to convert up to 50 percent of website visitors who had previously abandoned their shopping carts, online forms, applications and registrations.” Customers include MasterCard and British food retailer J Sainsbury. New funds will be used for sales, marketing and support. Here’s the release.