The mobile industry is clearly salivating at the prospect of deep-pocket players, like Apple (NSDQ: AAPL), buying startups, especially after Google dropped $750 million for AdMob.
After early morning rumors, Apple is now expected to announce that it has acquired Quattro Wireless, a mobile ad network that also has a heavy concentration in publishing mobile web sites for existing web properties. After the report, one source reached out to us to say that they heard Apple was paying $270 million for the company. Another source, who also had heard the deal closed, said they hoped that was the correct number. But Kara Swisher’s AllThingsD isn’t hesitating in reporting the acquisition as fact, and wrote in a late post today that “several sources” had confirmed that Apple was set to acquire Quattro for $275 million. The announcement was coming as soon as tomorrow, she added.
Quattro has raised $28 million from two main venture investors