Remove the barriers to giving, and people will give. That seems to be the lesson many charities are learning in the wake of the earthquake in Haiti on Tuesday. Within 36 hours, mobile donations to relief efforts for Haiti have topped $7 million, according to the Mobile Giving Foundation.
The organization says it represents a mobile-giving record in terms of funds raised for a single cause. U.S. and Canadian supporters have been texting on behalf of a variety of organizations, as the Mobile Giving Foundation has been activating new short codes. The orgs include:
— the Yéle Foundation, the leading contributor to rebuilding Haiti founded by Wyclef Jean: Text the word