Associated Press vet Jane Seagrave has been promoted to the second-highest job at the news coop. Effective March 1, Seagrave will be chief revenue officer, the job held by Tom Brettingen since 2008. Brettingen will work with international news agencies on the rollout of mobile and other digital products until he retires midyear. Seagrave currently is SVP and head of global development. Brettingen was AP’s first CRO, appointed in March 2008 when CEO Tom Curley changed the management structure to better reflect the company’s changing multi-platform needs.
Seagrave is also the highest-ranking exec to come in with a strong multi-platform background. Seagrave, who first worked at the AP as a reporter in 1980, rejoined AP in 2003 after executive roles at several legal publications (including chief of online strategy for American Lawyer) and a stint as CEO of localbusiness.com. She is credited internally with AP’s launch of mobile news products for smart phones, which AP says combines news from the wire service and more than 1,200 members. AP Mobile has been downloaded more than 3 million times. She’s also credited with developing AP Financial News and the elections product Campaign Plus, plus has been overseeing AP’s content verticals for sports, entertainment anf business along with AP Images. And she has strong experience in one more important area: negotiating AP’s digital licensing deals with portals and aggregators. She’ll report to Curley. Release.
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