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	<title>Comments on: The Key To Making Free Music Services Work</title>
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	<link>http://paidcontent.org/2010/02/11/419-the-key-to-making-free-music-services-work/</link>
	<description>The economics of digital content</description>
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		<title>By: goosmoo</title>
		<link>http://paidcontent.org/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76921</link>
		<dc:creator><![CDATA[goosmoo]]></dc:creator>
		<pubDate>Sat, 29 May 2010 07:49:54 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76921</guid>
		<description><![CDATA[How are free services going to dry up and disappear?  We&#039;ve had free advertising-supported media since when... the mid 1900s with radio shows?  Maybe before that?  Decades later you can still get free radio as well as free tv, and I don&#039;t see that changing any time soon.  Ad-sponsored streaming music can still succeed with the right business model... enough ads that aren&#039;t too annoying.  

But then again, as far as I know, companies like SoundExchange don&#039;t collect money from local radio stations for each song they play.  It&#039;s interesting how Internet radio is treated so differently.  I wonder how many stations would have shut down if they had to pay high prices for every song played.]]></description>
		<content:encoded><![CDATA[<p>How are free services going to dry up and disappear?  We&#8217;ve had free advertising-supported media since when&#8230; the mid 1900s with radio shows?  Maybe before that?  Decades later you can still get free radio as well as free tv, and I don&#8217;t see that changing any time soon.  Ad-sponsored streaming music can still succeed with the right business model&#8230; enough ads that aren&#8217;t too annoying.  </p>
<p>But then again, as far as I know, companies like SoundExchange don&#8217;t collect money from local radio stations for each song they play.  It&#8217;s interesting how Internet radio is treated so differently.  I wonder how many stations would have shut down if they had to pay high prices for every song played.</p>
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		<title>By: Bob</title>
		<link>http://paidcontent.org/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76920</link>
		<dc:creator><![CDATA[Bob]]></dc:creator>
		<pubDate>Mon, 22 Feb 2010 19:27:05 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76920</guid>
		<description><![CDATA[Deacon Around

So you have sympathy for artists but you tell people to steal?

You think its better for fans to steal from musicians than big labels?

You&#039;re an idiot.]]></description>
		<content:encoded><![CDATA[<p>Deacon Around</p>
<p>So you have sympathy for artists but you tell people to steal?</p>
<p>You think its better for fans to steal from musicians than big labels?</p>
<p>You&#8217;re an idiot.</p>
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		<title>By: simontmv</title>
		<link>http://paidcontent.org/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76919</link>
		<dc:creator><![CDATA[simontmv]]></dc:creator>
		<pubDate>Wed, 17 Feb 2010 15:16:50 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76919</guid>
		<description><![CDATA[I think the real key to getting subscriptions services like Spotify to be more attractive to the average person is offering more of an incentive, a few adverts every now and then is nothing. If there was a genuine incentive to paying £9.99 a month then people would be much more attracted to doing so, of course what this incentive could be depends on the person, as everyone will place a varied value on the music.

Wayne Rosso discusses some more theories in this interesting article from The Music Void http://bit.ly/bvOmFa]]></description>
		<content:encoded><![CDATA[<p>I think the real key to getting subscriptions services like Spotify to be more attractive to the average person is offering more of an incentive, a few adverts every now and then is nothing. If there was a genuine incentive to paying £9.99 a month then people would be much more attracted to doing so, of course what this incentive could be depends on the person, as everyone will place a varied value on the music.</p>
<p>Wayne Rosso discusses some more theories in this interesting article from The Music Void <a href="http://bit.ly/bvOmFa" rel="nofollow">http://bit.ly/bvOmFa</a></p>
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		<title>By: davidporter</title>
		<link>http://paidcontent.org/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76918</link>
		<dc:creator><![CDATA[davidporter]]></dc:creator>
		<pubDate>Tue, 16 Feb 2010 02:48:28 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76918</guid>
		<description><![CDATA[Keep in mind that the largest category of music service today is — by far — ad-supported radio, which generates ~$39bn in revs globally, about TWICE that thrown off by recorded music.

On-demand streaming at today’s royalty rates ($.005/stream at the low end) requires direct consumer payment to be sustainable. As Pandora has shown, an internet radio service taking the compulsory license can, despite rates that are still really expensive ($.001/stream), achieve profitability.

Fundamentally — and as Jobs has noted in the past — music is different from video content in that its utility continues over time; as such, it lends itself to an ownership model. Cable TV works just fine as a subscription b/c you don’t have much need to “save” the programming.

While I think music acquired illegally (P2P, iPod-swapping, CD-burning) will likely always remain the largest component of the market, and internet radio may well take over from iTMS and other a la carte download services to become the second-largest category over time, an on-demand subscription could gain some traction if it also incorporates downloads at a reasonable price/track, i.e. either eMusic incorporates something like Rhapsody, or vice-versa.]]></description>
		<content:encoded><![CDATA[<p>Keep in mind that the largest category of music service today is — by far — ad-supported radio, which generates ~$39bn in revs globally, about TWICE that thrown off by recorded music.</p>
<p>On-demand streaming at today’s royalty rates ($.005/stream at the low end) requires direct consumer payment to be sustainable. As Pandora has shown, an internet radio service taking the compulsory license can, despite rates that are still really expensive ($.001/stream), achieve profitability.</p>
<p>Fundamentally — and as Jobs has noted in the past — music is different from video content in that its utility continues over time; as such, it lends itself to an ownership model. Cable TV works just fine as a subscription b/c you don’t have much need to “save” the programming.</p>
<p>While I think music acquired illegally (P2P, iPod-swapping, CD-burning) will likely always remain the largest component of the market, and internet radio may well take over from iTMS and other a la carte download services to become the second-largest category over time, an on-demand subscription could gain some traction if it also incorporates downloads at a reasonable price/track, i.e. either eMusic incorporates something like Rhapsody, or vice-versa.</p>
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		<title>By: Deacon Around</title>
		<link>http://paidcontent.org/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76917</link>
		<dc:creator><![CDATA[Deacon Around]]></dc:creator>
		<pubDate>Mon, 15 Feb 2010 04:08:05 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76917</guid>
		<description><![CDATA[The &quot;Big&quot; recording companies are reaping what they sow. These giants have been stealing from the musicians their entire existence. The cash cow has left the building! May they all crumble in flames of greed. I have sympathy for the artists, not the millionaires at the helm of these soul snatching machines. Musicians have come to embrace free music and are enjoying the ride without a label. Keep stealing World! Its what separates us from frogs! ]]></description>
		<content:encoded><![CDATA[<p>The &#8220;Big&#8221; recording companies are reaping what they sow. These giants have been stealing from the musicians their entire existence. The cash cow has left the building! May they all crumble in flames of greed. I have sympathy for the artists, not the millionaires at the helm of these soul snatching machines. Musicians have come to embrace free music and are enjoying the ride without a label. Keep stealing World! Its what separates us from frogs! </p>
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		<title>By: David</title>
		<link>http://paidcontent.org/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76916</link>
		<dc:creator><![CDATA[David]]></dc:creator>
		<pubDate>Fri, 12 Feb 2010 22:20:27 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76916</guid>
		<description><![CDATA[I&#039;m sorry, but I stopped reading at, &quot;Free and subsidized services are quite simply part of the future.&quot;

To say this as a foregone conclusion is short sighted and naive.  The future will be whatever turns a profit.  Because if no one&#039;s making any money there won&#039;t be any media to stream on those free services.

So IF we can find a way to monetize this it will no doubt be a part of the future.  Otherwise free services will have no content and so will dry up and disappear.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m sorry, but I stopped reading at, &#8220;Free and subsidized services are quite simply part of the future.&#8221;</p>
<p>To say this as a foregone conclusion is short sighted and naive.  The future will be whatever turns a profit.  Because if no one&#8217;s making any money there won&#8217;t be any media to stream on those free services.</p>
<p>So IF we can find a way to monetize this it will no doubt be a part of the future.  Otherwise free services will have no content and so will dry up and disappear.</p>
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		<title>By: tonhogg</title>
		<link>http://paidcontent.org/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76915</link>
		<dc:creator><![CDATA[tonhogg]]></dc:creator>
		<pubDate>Fri, 12 Feb 2010 00:52:14 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76915</guid>
		<description><![CDATA[The music industry just has no direction right now.  They have used the current business model for so long and now it just is not working anymore.  I think it happened during that whole time they were fighting free downloading.  They focused so much on that at the time that they failed to realize that free downloading was changing the youths view of music.  Instead they should have figured out a way to use something that worked with napster.  The day napster started charging for its music it just lost relevance for so many people.  So the court ruling did nothing.  I don&#039;t even hear people talk about napster anymore like they did back before the ruling.  Now it is limewire.  So many just moved to something else instead.  It is just to hard to get people to pay after they didn&#039;t for so long.  It seems to me it is happening like the analogy a film made between free downloading and the rise of printing several centuries ago.  Once a better form of information exchange begins it is almost impossible to stop it.  The music industry is so in trouble now and if they even get out of this, it will take a very long time to do it. ]]></description>
		<content:encoded><![CDATA[<p>The music industry just has no direction right now.  They have used the current business model for so long and now it just is not working anymore.  I think it happened during that whole time they were fighting free downloading.  They focused so much on that at the time that they failed to realize that free downloading was changing the youths view of music.  Instead they should have figured out a way to use something that worked with napster.  The day napster started charging for its music it just lost relevance for so many people.  So the court ruling did nothing.  I don&#8217;t even hear people talk about napster anymore like they did back before the ruling.  Now it is limewire.  So many just moved to something else instead.  It is just to hard to get people to pay after they didn&#8217;t for so long.  It seems to me it is happening like the analogy a film made between free downloading and the rise of printing several centuries ago.  Once a better form of information exchange begins it is almost impossible to stop it.  The music industry is so in trouble now and if they even get out of this, it will take a very long time to do it. </p>
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		<title>By: Mashed UP TV</title>
		<link>http://paidcontent.org/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76914</link>
		<dc:creator><![CDATA[Mashed UP TV]]></dc:creator>
		<pubDate>Thu, 11 Feb 2010 17:33:46 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76914</guid>
		<description><![CDATA[One possibility is for music to be accompanied by creative video mash ups. This would be randomly edited video material in synch to the music but with advertising creatively embedded into it. That way people would &quot;watch advertising&quot; that was interesting as they listened to the music.

It also generated some revenue...]]></description>
		<content:encoded><![CDATA[<p>One possibility is for music to be accompanied by creative video mash ups. This would be randomly edited video material in synch to the music but with advertising creatively embedded into it. That way people would &#8220;watch advertising&#8221; that was interesting as they listened to the music.</p>
<p>It also generated some revenue&#8230;</p>
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		<title>By: mdudas</title>
		<link>http://paidcontent.org/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76913</link>
		<dc:creator><![CDATA[mdudas]]></dc:creator>
		<pubDate>Thu, 11 Feb 2010 17:09:29 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76913</guid>
		<description><![CDATA[Google&#039;s online audio ad sales product will help in this area, bringing new advertisers and new display ad budgets into the online music space through an audio display ad unit.  The more revenue that can be generated from the free streaming portion of these services through ad sales, the lower the premium conversion rates need to be in order to achieve profitability.]]></description>
		<content:encoded><![CDATA[<p>Google&#8217;s online audio ad sales product will help in this area, bringing new advertisers and new display ad budgets into the online music space through an audio display ad unit.  The more revenue that can be generated from the free streaming portion of these services through ad sales, the lower the premium conversion rates need to be in order to achieve profitability.</p>
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		<title>By: Michael Fishbein</title>
		<link>http://paidcontent.org/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76912</link>
		<dc:creator><![CDATA[Michael Fishbein]]></dc:creator>
		<pubDate>Thu, 11 Feb 2010 15:39:17 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2010/02/11/419-the-key-to-making-free-music-services-work/#comment-76912</guid>
		<description><![CDATA[&quot;And there is a very real threat that these services are educating mass- market consumers that music online is free.&quot; This is a serious threat to the industry. Though labels may profit from selling the licenses to ad-supported services like Spotify, the end result is consumers getting music for free, devaluing all music recordings in the eyes of consumers . The industry needs to find a way to make music valuable again. Fans are looking for more than just a recording. 
]]></description>
		<content:encoded><![CDATA[<p>&#8220;And there is a very real threat that these services are educating mass- market consumers that music online is free.&#8221; This is a serious threat to the industry. Though labels may profit from selling the licenses to ad-supported services like Spotify, the end result is consumers getting music for free, devaluing all music recordings in the eyes of consumers . The industry needs to find a way to make music valuable again. Fans are looking for more than just a recording. </p>
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