While others are trying to figure out how to charge for their content, Dow Jones’ financial news site MarketWatch is plowing ahead with plans for several new pay-to-subscribe newsletters. On Monday, MarketWatch will unveil Revolution Investing, a premium newsletter aimed at traders for an annual fee of $199; the early-bird rate is $99.
Revolution Investing joins seven other MarketWatch pay-to-subscribe newsletters, including the monthly Hulbert Financial Digest ($59 annually) and the daily The Technical Indicator ($199 a year, $29 monthly). This is the first new MarketWatch newsletter in years. MarketWatch GM James Bernard tells paidContent that several other premium newsletters are in the works, with Revolution investing is priced in the middle of the pack. The rep added that the $199 fee is “a typical price point for a newsletter targeted at individual investors.”
Dow Jones doesn’t split out MarketWatch revenue or that of its subscriptions, wouldn’t say how much these businesses contribute to the total operations. Pressed about the subscription revenues’ importance to Dow Jones, the rep would only say, “It is a segment we are happy with and dedicated to growing.” Still, the kickoff of Revolution Investing and the forthcoming premium products is part of an attempt to broaden MarketWatch’s revenue sources.
The next premium offering is an extension of MarketWatch analyst Mark Hulbert’s existing commentary and data franchise. That should be released sometime in the next few months, though a firm launch date hasn’t been set.
In a sign the possibilities for extending the branches of other News Corp (NYSE: NWS). properties together, Revolution Investing will be written by Cody Willard, a financial columnist and anchor of the company’s Fox Business Network program Happy Hour. In addition to commentary, Willard will suggest new stocks and what sectors are hot or not.