Social network hi5 — which is increasingly emphasizing social gaming on its site (and now refers to itself as “the largest social entertainment site focused on gaming”) — has bought up social game firm Big Six. hi5 says the deal brings “significant new technology and software platforms in the areas of payment processing, fraud detection and conversion optimization.”
The deal also adds additional gaming experience to hi5′s executive ranks; Big Six CEO Kevin Gilner is joining hi5 as SVP of production, co-founder Monty Kerry is signing on as VP of commerce and advertising platforms, and CTO Chad Hansing will become director of commerce platform engineering.
Over the last year, hi5 has announced a number of initiatives to boost the presence of social games on its site; it has added a downloadable games portal in conjunction with RealNetworks (NSDQ: RNWK) and has also entered into a partnership with games network Mochi Media. In late November, the company hired Alex St. John, the former CEO of casual gamer Wild Tangent, as its president and CTO.