Online Marketing Tie-Up: Connexus Merges With Epic
Connexus Corp., best know for its Traffic Marketplace ad network, is merging with fellow online marketer Epic Advertising. The two companies say that together they will be able to offer advertisers access to 80 percent of the internet audience in the U.S. and be able to provide a “full spectrum of digital marketing services, from brand building to customer acquisition.”
In addition to Traffic Marketplace, Connexus owns Firstlook, which owns more than 500,000 generic domains as well as several niche media properties like PlumbersDirectory.com and ChirporactorGuide.com. Epic, meanwhile, has an ad network of its own, which it says includes more than 45,000 publishers.
Connexus’ Traffic Marketplace has made several acquisitions over the years, including buying up social media ad network fbExchange a year ago, as well as Livemarkets, a startup that let users strike up chat sessions with marketers via banner ads, in 2008.
Epic — which counts PE firm TA Associates and Stripes Group among its backers — says it has been profitable since its inception in 2000 and claims revenues “well into” the nine figures. Connexus, meanwhile, was formed by the merger of Vendare Media and Netblue in July 2006. Financial terms and the management make-up of the combined company were not released.
Here’s the announcement.
great, this is like a rat getting together with a snake.
both are shady companies.
Blah, blah, blah to kasdflksdjf. If you actually knew anything about these companies, you’d actually know that they both have strong and reputable businesses that have been recognized positively for their work. I think this deal makes sense and don’t think this will be the last of ‘em across the sector.
O.k… I use clickbank to market online and I make a good living doing it. It just takes a lot of time finding the right product to promote. http://url2it.com/cmfj
@ @the tool who commented, I am exactly what type of companies these are. Epic has been involved in diet pill rebill scams and get rich quick/work from home crap.
Traffic Marketplace sells traffic to those who need it to promote scam offers.
Perfect match!
it’s normally the case that bad private companies that actually have revenues and/or profits tend to merge. Good ones tend to go public or get bought. hat’s the way it works folks. Almost every time.
Connexus has a lot of mistypes in their “generic domain” portfolio.
Agreed that mergers of private companies are desperate acts. Seems especially true given that Connexus recently fired Traffic Marketplace’s CEO (Jim Waltz).