The Huffington Post is launching a “Twitter edition” that is intended to serve as an extension and a distinct entity from the main news and opinion site, the company told paidContent. The primary purpose is to harness the social networking aspects of the site to create a real-time news service for each of HuffPo’s 19 sections. The move follows the introduction of sponsored Tweets across a number of channels as part of president and chief revenue officer Greg Coleman’s goal doubling HuffPo
HuffPo Launches Separate ‘Twitter Edition’; More Focus On Real-Time News
Summary:
The Huffington Post is launching a “Twitter edition” that is intended to serve as an extension and a distinct entity from the main news and…
If you want to see how this might work, check out the already-launched http://www.thefrequency.tv featuring crisis reporting from the Pulitzer Center all this week
This is pretty amazing. Seems like their timing is a bit off with that Chirp conference a week away. Here’s us “HuffPo”-ing your news. Heh. http://lockerpartner.com/2010/04/huffpo-gets-more-social-with-twitter-edition/
@Jason wonder if they were trying not to get lost in the Chirp fest.
spin it does, and whizz…
@Staci: Or maybe they have some intel re. Twitter’s future plans that supports this move?
@Jason: I think they might have some inklings about what Twitter will be announcing at the Chirp conference, but the sense I got from my conversation with Eric Hippeau was more speculative and hopeful on HuffPo’s part.
@David: Thanks for your added insight. I think it’s cool that an outlet like HuffPo is experimenting with and embracing social media on such a huge scale. It’ll be interesting to follow up after Chirp!