Comments on: Twitter’s Costolo: Promoted Tweets And The Importance Of ‘Resonance’

By: mpons74

mpons74 — Wed, 14 Apr 2010 21:35:02 +0000

I think twitter should have stuck to monetizing third party deals with other commercial entities instead of obstructing content delivery between users. If I want a magazine to carry my print Ad ( which is a message ) I have to pay. So why wouldn’t they use the same approach when letting content creators carry their retweet API?

If CNN wants me to retweet a story ( which will in turn generate them ad revenue when I as a twitter user come back to CNN’s site ), then they should pay for the use of this platform. this way they are still getting the benefit of letting social context of the message resonate without sounding too commercial and obstructing the social interaction. this way CNN still remains relevant and respectful of social content etiquette and still benefits from the traffic generation.

By: Jamie Beckland

Jamie Beckland — Tue, 13 Apr 2010 21:22:03 +0000

This is important because it will force marketers to further the shift toward earned opportunities, by tying in even this paid media with quality and relevance even further than AdWords’ Quality Score does.

The challenge I see is the pace of Twitter – meaning that you will need a whole lot of Tweets to stay on the radar because the shelf life of each is so brief.

In that case, how do marketing plans need to adjust? In short, they need to be devoted to more modes of customer engagement.

I go into more detail about what types of tweets will be most effective at building resonance, and how to shift marketing strategies, here: http://bit.ly/cLIbR6

By: juster

juster — Tue, 13 Apr 2010 20:52:13 +0000

You said that users would “LOVE” your ad system. This, my friend, isn’t something I could ever LOVE. Sorry, you are dead wrong and misinformed.