AOL’s Self-Serve ‘Ad Desk’ To Be Focal Point For Display Efforts

By David Kaplan

Apr. 19, 2010 - 6:15 PM EST Apr. 19, 2010 - 6:15 PM EST

Summary:

Two months after dropping hints about a new ad platform, AOL (NYSE: AOL) is now opening up beta testing for Advertising.com’s “Ad Desk,” a…

Two months after dropping hints about a new ad platform, AOL (NYSE: AOL) is now opening up beta testing for Advertising.com’s “Ad Desk,” a self-serve display sales option aimed at agencies and marketers. In an interview with paidContent, Jeff Levick, AOL Advertising