Comments on: Lifetime’s iPad Ad Blitz Promotes ‘Project Runway’ Finale http://paidcontent.org/2010/04/19/419-lifetime-ipad-ad-campaign-promotes-project-runway-finale/ The economics of digital content Wed, 19 Jun 2013 02:09:19 +0000 hourly 1 http://wordpress.com/ By: edl999 http://paidcontent.org/2010/04/19/419-lifetime-ipad-ad-campaign-promotes-project-runway-finale/#comment-78156 Thu, 22 Apr 2010 17:38:36 +0000 http://paidcontent.wp.gostage.it/2010/04/19/419-lifetime-ipad-ad-campaign-promotes-project-runway-finale/#comment-78156 Additional info on the campaign:

http://www.interpolls.com/helpers/news/projectrunway_pr.html

]]> By: BlogReader http://paidcontent.org/2010/04/19/419-lifetime-ipad-ad-campaign-promotes-project-runway-finale/#comment-78155 Mon, 19 Apr 2010 23:53:01 +0000 http://paidcontent.wp.gostage.it/2010/04/19/419-lifetime-ipad-ad-campaign-promotes-project-runway-finale/#comment-78155 This is a coup for Apple — the contestants were all given HP tablets to do their designing on this season. I’m sure HP wanted to do a big ad bit on the use of them.

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