Comments on: Bloomberg’s Krim: Our Paywall Won’t Be Like Everyone Else’s

By: Audra Beauderlay

Audra Beauderlay — Tue, 20 Apr 2010 20:23:27 +0000

@ED Dunn– Point taken but Bloomberg database( terminal) completely different offering then Bloomberg website. I get the OP’s gist and I understand where you are coming from. My guess is you have never worked with the BB terminal is that correct? The website is truly a different animal than the terminal offering. The ‘existing base’ does get this information over the web. The traditional ‘closed termianal’ system is really a dinosaur. The best comparison is the difference between a Ford Lumina NASCAR and a Ford Lumina for ‘everyone else’ — two different things. Sure there is some overlap but in the true sense not really. Makes sense??

By: Ayan Bhattacharya

Ayan Bhattacharya — Tue, 20 Apr 2010 15:32:28 +0000

I find Bloomberg.com’s new redesign to be very similar to that of Reuters.com and CNN.com. Personally, I find this new trend of simplifying the content into silos and supplementing it with key pictures a bit generic. The idea of reading New York Times online and seeing the structure resemble the Print publication is appealing to me. I feel the new approach is more connected to increasing brand awareness by driving users to the central page of the news portal.

By: Ed Dunn

Ed Dunn — Tue, 20 Apr 2010 14:56:57 +0000

T Jakopous,

Porsche didn’t make a 4-door sedan for everyone else. Lamborghini and Rolls Royce did not make a smaller version of their flagship vehicles for everyone else. They kept their core features rolling out their vehicles. Not even the c-class is for everyone else.

It would have made sense for Bloomberg to roll out a content model that is geared to their existing base, not for everyone else, in my opinion.

By: T Jakopous

T Jakopous — Tue, 20 Apr 2010 00:35:54 +0000

Don’t confuse the 2. The website is one thing , a Bloomberg terminal another. A terminal runs $1500 or so a month per person. These are for the financial community and they are ubiquitous across trading floors all over the world. I rarely go to the website and most my colleagues and peers can say the same. IMHO this redesign is for ‘everyone else ‘.

By: Ed Dunn

Ed Dunn — Mon, 19 Apr 2010 23:50:24 +0000

I thought Bloomberg was designed to provide market-related headlines for traders? This is why Bloomberg used to have a dark background for those CRT terminals correct?

So why is Bloomberg moving away from what I see as a lucrative market into some mainstream lifestyle stuff that is already crowded with commodity content?

I don’t know, but if it was me, I would use the original Bloomberg model and have more stronger depth into providing market-related information feed for traders and competed with WSJ for subscriptions.

By: random

random — Mon, 19 Apr 2010 23:05:48 +0000

donny osmond?