Yahoo (NSDQ: YHOO) is apparently still going full-force with its Twitter competitor, Yahoo Meme. The company has now bought up the oh-so-clever domain name, Me.me, from the .ME domain registry, which is based in the country of Montenegro. No word on how much Yahoo paid.
Yahoo, however, calls the purchase “an essential component of our online branding strategy.” The buy may suggest that Yahoo is readying a wider roll-out of the service, which has not been advertised widely.
On Meme, users write up short entries and add photos or videos to their pages, which are called “memes;” users can “follow” other memes and track entries from those pages via one central dashboard.
Meme initially launched in Portuguese a year ago; English and Spanish-language versions followed this fall. We’ve asked Yahoo for any new details on the status of the site and will update when we hear back.