Yes, she moved to offices near her house after working out of her guest house which she was not supposed to be doing because it was against city ordinances. That just adds to the overhead costs. And she WAS running out of money, hence, the injection … or as you put it, the doubling down as you said of the initial investment. And yes, I also believe there must be conditions/performance milestones attached. Whomever you are, I think you are smart in recognizing this. Even the journalists reporting this news aren’t asking those questions, or pointing out the obvious.

I’m not surprised that she got this funding — it’s just Maveron doubling down on an initial investment, and I’ll bet there are conditions or performance milestones or whatever attached. Either that or she is sleeping with Howard Schultz! Also, I don’t know how she can expand when she can’t even keep decent people.

Re: the Finke dispute, she would be smart to not engage in any more squabbling, and just start being a journalist instead of an ego.

The questions that are not being asked is what her expenses are and what kind of debt load she is currently carrying. A second round of financing from her initial investors means that they are, in essence, creating series b stock and then buying it up themselves.

How much was the site in debt in the first place prior to the second round? If she has 15 staffers at let’s say $40,000 a year (which some will make more and others less) means that in salaries alone she is roughly $50,000 a month plus she has server costs and overhead because she can not legally run a business out of her Santa Monica guesthouse. That does not include what she pays herself. So, overhead per month may likely run into six figures.

I can only hope that these investors wise up to how disrespected Waxman is by other journalists and others in the industry who care about ethics and accuracy.