http://paidcontent.org/2010/05/19/419-why-buy-associated-content-all-about-niche-says-yahoo/ The economics of digital content Wed, 19 Jun 2013 02:09:19 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2010/05/19/419-why-buy-associated-content-all-about-niche-says-yahoo/#comment-78604 Thu, 27 May 2010 23:57:21 +0000 http://paidcontent.wp.gostage.it/2010/05/19/419-why-buy-associated-content-all-about-niche-says-yahoo/#comment-78604 McContent – whether from Demand Media, AC or Seed – is the flavor of the month.
In my view, it’s a business model destined to fail, for the following reasons:
1. It’s dreck. Unsourced hack work may get a single accidental click from an intelligent reader, but not a second. If you write stupid articles, you end up with a stupid audience. Advertisers don’t pay a premium for an audience of morons.
2. It’s not scalable. There is a limit to the number of hacks and wannabes who’ll work for pennies, especially as the economy improves.
3. Google. The search engine is actively working to separate actual quality news from the cut-and-paste-and-writethrough McContent, which while original in the sense that the words haven’t appeared in that order before, is devoid of original thought.

]]> http://paidcontent.org/2010/05/19/419-why-buy-associated-content-all-about-niche-says-yahoo/#comment-78603 Fri, 21 May 2010 00:58:37 +0000 http://paidcontent.wp.gostage.it/2010/05/19/419-why-buy-associated-content-all-about-niche-says-yahoo/#comment-78603 Thanks for noticing. Fixed.

]]> http://paidcontent.org/2010/05/19/419-why-buy-associated-content-all-about-niche-says-yahoo/#comment-78602 Fri, 21 May 2010 00:46:36 +0000 http://paidcontent.wp.gostage.it/2010/05/19/419-why-buy-associated-content-all-about-niche-says-yahoo/#comment-78602 In the firt line of the “Validation” paragraph, the “in” and “up” are transposed.

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