Online pop-culture publisher BuzzMedia is back in expansion mode with the purchases of three entertainment sites and new partnerships with three others. The deals come just over a year after the company — which owns music sites like Buzznet and Lyrics.com — laid off 20 percent of its staff and announced it would slow down a plan to expand into other entertainment sectors, citing the “macroeconomic environment.”
A spokeswoman tells us that BuzzMedia is buying new music site PureVolume, urban lifestyle site Concrete Loop and music blog Gorilla vs. Bear. In a release, BuzzMedia says those sites, along with the other three it is entering into partnerships with — PopMatters, The Hype Machine and RCRD LBL — reach five million people a month.
The startup — which was previously known as Buzznet — has raised more than $40 million in funding, including $12.5 million in a round in March 2009. It started with its flagship property buzznet.com, and then bought blogs stereogum.com, idolator.com, absolutepunk.net, along with others, from owners ranging from VC fund The Pilot Group to Gawker Media.