http://paidcontent.org/2010/06/05/419-ziff-davis-sale-a-history-in-links/ The economics of digital content Wed, 22 May 2013 20:06:30 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2010/06/05/419-ziff-davis-sale-a-history-in-links/#comment-78886 Mon, 07 Jun 2010 20:27:31 +0000 http://paidcontent.wp.gostage.it/2010/06/05/419-ziff-davis-sale-a-history-in-links/#comment-78886 Was it Shakespeare or Softbank’s Masayoshi Son who said, “What’s in a name?” Ever since Softbank
split the Ziff Davis empire into pieces, the brand has now become so blurred I don’t know why someone wouldn’t just try and pour money into a new media group—there’s no real brand loyalty out there for ZD now after all of the sales, implosions and spin-offs. I’d change the name quickly if I sunk some cash into Ziff, and use the employees and resources to launch a newly christened tech media company.
The folks who run Ziff Davis Enterprise trashed any branding or personality their splintered version of Ziff had to offer—remember Spencer Katt? They should have changed the parent company name, too.
The target audience for this content has never fully grasped that ZDNet, Ziff Davis Media and Ziff Davis Enterprise are all separate companies, totally unrelated to each other, like alternate universes in some head hurting sci-fi saga.

]]> http://paidcontent.org/2010/06/05/419-ziff-davis-sale-a-history-in-links/#comment-78885 Fri, 04 Jun 2010 20:53:13 +0000 http://paidcontent.wp.gostage.it/2010/06/05/419-ziff-davis-sale-a-history-in-links/#comment-78885 this is only recent past, robin, after it got split from Ziff Davis Enterprise. of course we know, robin.

]]> http://paidcontent.org/2010/06/05/419-ziff-davis-sale-a-history-in-links/#comment-78884 Fri, 04 Jun 2010 20:39:27 +0000 http://paidcontent.wp.gostage.it/2010/06/05/419-ziff-davis-sale-a-history-in-links/#comment-78884 Kind of a short history – ignores the many, famous sales of the print Ziff-Davis — the birth of ZDNet and its sale, etc.

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