Comments on: IAC’s Electus Rolls Out ‘Dirty Shorts’ Branded Content Series http://paidcontent.org/2010/06/11/419-iacs-electus-rolls-out-dirty-shorts-branded-content-series/ The economics of digital content Sun, 19 May 2013 00:21:01 +0000 hourly 1 http://wordpress.com/ By: Alex Covic http://paidcontent.org/2010/06/11/419-iacs-electus-rolls-out-dirty-shorts-branded-content-series/#comment-79075 Sat, 12 Jun 2010 11:36:39 +0000 http://paidcontent.wp.gostage.it/2010/06/11/419-iacs-electus-rolls-out-dirty-shorts-branded-content-series/#comment-79075 Remember the “Lux Radio Theater” from the 1940′s and similar programs before and after?

I still think this is a smart idea. The tricky part is to have good scripts, so people keep watching it.

]]> By: Jill Kennedy http://paidcontent.org/2010/06/11/419-iacs-electus-rolls-out-dirty-shorts-branded-content-series/#comment-79074 Fri, 11 Jun 2010 18:56:34 +0000 http://paidcontent.wp.gostage.it/2010/06/11/419-iacs-electus-rolls-out-dirty-shorts-branded-content-series/#comment-79074 It’s a five minute short with product placement. Hardly revolutionary. There’s actually no point to it. It’s cute but so what. I’m sure Ben Silverman has already talked about how ground-breaking and model-busting this new show is. The master of the press release strikes again.

http://mankabros.com/onmedea/2010/04/ben_silverman_is_not_a_visiona.html

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