http://paidcontent.org/2010/06/16/419-abc-doubles-the-ad-load-within-ipad-episode-streams/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2010/06/16/419-abc-doubles-the-ad-load-within-ipad-episode-streams/#comment-79151 Wed, 16 Jun 2010 15:39:20 +0000 http://paidcontent.wp.gostage.it/2010/06/16/419-abc-doubles-the-ad-load-within-ipad-episode-streams/#comment-79151 The ABC iPad player is pretty awesome – ABC deserves and can support a more aggressive monetization position. Unfortunately, this approach (simply more spots in a break) is a step backwards from their equally awesome full-episode player online, which offers a much higher level of interactivity with the ads than the current iPad app. This is likely due to some pretty significant technology hurdles (like transcoding, Flash, etc), but the device is so perfectly configured for engagement, it seems like a problem worth addressing.

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