The good news is that the number of mobile payment users is growing. According to research firm Gartner mobile payments users worldwide will exceed 108.6 million in 2010, a 54.5 percent increase from 2009, when there were 70.2 million users. The vast bulk of that growth comes from the developing markets in Asia, Eastern Europe, the Middle East and Africa, where there is a real need among the
Research: Consumers In Developing World Driving Mobile Payments
Summary:
The good news is that the number of mobile payment users is growing. According to research firm Gartner mobile payments users worldwide will…
Good article. However, we do want to point out that Obopay agrees with Sandy Shen’s position that in developed markets where existing payment networks have been well established for years mobile payment service need to be built on top of the existing payment behavior and infrastructure. In fact, most users in developed markets, like the US, have stated strong preferences to receive mobile money solutions through their trusted financial service provider (i.e their bank). To enable this Obopay launched Mobile Money for Banks to enable banks to bring bank branded mobile money solutions to their customer with their accounts at the center of the mobile transactions. To find out more go to banks.obopay.com
Thanks,
David Schwartz
Head of Product & Corporate Marketing
dschwartz@obopay.com
banks.obopay.com